AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Film & Television iOS Apps in the UK
An analysis of the UK's top iOS Film & Television apps in Q4 2020 reveals trends in downloads, revenue, and user engagement. Sensor Tower's data showcases the performance of leading industry players.
As the year 2020 came to a close, Sensor Tower data provides a fascinating look into the performance of the top Film & Television applications on the iOS platform in the United Kingdom for the fourth quarter. Let's delve into the numbers for a snapshot of this competitive landscape.
Disney+ concluded the quarter with a notable increase in weekly active users, reaching up to 1.6M in the third week of December from 871K at the beginning of October. Downloads peaked at 122K in the third week of December, while revenue saw a significant rise to $604K in the last week of December from $310K in the third week of October.
Netflix experienced a steady increase in weekly active users, with a surge to 4.5M in the final week of December from 4.1M at the start of the quarter. Downloads saw an impressive jump to 143K in the third week of December. Revenue trends showed a slight decline to $291K in the final week of December from $378K in the third week of October.
Amazon Prime Video saw its weekly active users climb to 1.3M in the final week of December from around 978K at the start of October. The application's downloads hit a high of 182K in the last week of December. Revenue was relatively stable, with a minor increase to $152K in the final week of December from $140K in the third week of October.
For ITVX (formerly known as ITV Hub), the weekly active users showed a steady trend, ending the quarter at 427K, slightly up from 410K in late September. Downloads saw a peak of 59K in mid-November. The app's revenue displayed a consistent performance, ending the quarter with $102K in the last week of December.
Lastly, Crunchyroll observed a modest increase in weekly active users, reaching 115K in the final week of December from 92K in late September. Downloads for the app peaked at 16K in the last week of December. Revenue for Crunchyroll saw a rise to $78K in the last week of December from $58K in late September.
For more insights and detailed app performance data, Sensor Tower's platform offers comprehensive analytics and industry trends.
